Verkkofamily dollar's parent company said thursday it plans to cut prices at the discount chain and spruce up its stores to boost sales.

Verkkodue to its often higher prices in stores, the discount chain has been struggling to keep up with its rivals.

In a statement, mike witynski, the president and ceo of dollar tree, inc. , said that the company.

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The pricing moves at.

Verkkofollowing the new financial reports, consumers might start noticing even lower prices when shopping at one popular dollar store chain.

Verkkofamily dollar has lost ground in the dollar store race for years.

Now, the discount chain hopes lowering prices will help win back customers on tight budgets.

Executives have said that in july they began making โ€œprice investmentsโ€ at family dollar, which is retailspeak for slashing or holding down prices.

Executives have said that in july they began making โ€œprice investmentsโ€ at family dollar, which is retailspeak for slashing or holding down prices.

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