You’ll pay less if you like the front row.

Verkkoamc theatres will begin setting their ticket prices according to where patrons choose to sit in the auditorium, under its sightline initiative, the company announced monday.

Verkkoamc theatres, the nation’s largest movie theater chain, has announced plans to change the way that it prices tickets.

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Verkkoamc theatres announced a new ticket pricing initiative monday that has customers paying based on where their seat is located.

The company on monday.

Verkkoamc theaters, the country’s largest movie theater chain, announced this week that it will begin pricing tickets based on where moviegoers sit.

Why did AMC decided to switch to long and flimsy ticket stubs? They don

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